What do we call ourselves?
Two like-minded friends, both from different walks of life and uniquely different careers decided to combine their passion for fashion, they agreed to attach their name to a common dream. The name ‘MISH’ is a combination of the first two letters of the names of founding partners Mini and Shyna, tied with a thread that weaves them together in a shared passion for fashion, handwoven textiles, ethnic cosmetics and decor.
Let’s make a statement- Our Identity- A unique element, a mnemonic that highlights our personality in a single-minded way. A sun-mark in the shape of a flower, and it sits atop our identity, creating a unique logo. This sun-mark will be used across our branding to visually define our brand.
What do we do?
MISH is a fashion label for the modern women and men to proudly wear and stand out in social and urban settings adorning Indian fabrics and prints. With a focus on ethnic patterns and motifs, the collection from MISH will be produced in the heart of weaving centres in India, where traditional textiles, fabrics and age-old craftsmanship will mix with trending fashion styles and the unique design aesthetics of our founding duo.
What we want to be?
MISH is set to be a familiar name and brand of choice for the fashion-conscious. While keeping up with current fashion trends and tailoring it’s own unique styles, the collection will stay true to its roots by creating a statement that screams ‘ethnic pop’. The brand will function as an online retail store until the near future while finding an appeal among women and men shoppers and eventually to a larger global audience. The brand will focus on its apparel business today but eventually aim to branch out into cosmetics and home decor.